6:00 pm: Networking
7:00 pm: Panel discussion and Q/A
8:15 pm: Additional Networking
Having a great idea and a great business model is only the beginning. A successful marketing plan is necessary to attract the first group of customers, but also to maintain momentum. As starting a web based business is inexpensive, many VCs are looking at marketing as a critical threshold for funding. A compelling and engaging panel will take you on a behind the scenes tour of how to successfully market your business from idea to launch to growth.
We will explore:
- The team you need to launch a successful product
- Key techniques to getting noticed during your launch
- How PR can leverage your other marketing activities
- How to get a product to "go viral"
- Some basics that most people miss but can make a significant difference in the traffic for your site
The Panel:
- Mia Dand – Senior Manager, Enterprise Business Social Media, HP
- Saar Gur – Partner, Charles River Ventures
- Craig Jacoby – Partner, Cooley LLP
- Srihari Kumar – CEO, LEADFORCE1
- Michael T. Yang – Venture Partner, Comcast Interactive Capital
For more information or to register, please visit the event website.