With approximately 30,000 trademarks under our management, including nearly 2,000 applications initiated in 2007, Cooley's Trademark, Copyright & Advertising practice ranks among the most active and successful practices worldwide.
We understand that our clients' brand recognition plays an increasingly important role in today's business world. In fact, trademarks are among the most valuable intellectual property assets for traditional, brand-driven, consumer-product companies and technology businesses alike. With the globalization of potential markets and the continued expansion of the Internet marketplace, more and more businesses recognize that their corporate and product names, logos and slogans are essential for communicating product value, establishing a solid reputation and building brand loyalty in each of their key business jurisdictions.
Our Trademark, Copyright & Advertising practice is devoted to expanding and enforcing our clients' brands. Our dedicated group of partners, associates and paralegals manage international registration and policing for some of the largest trademark portfolios in the world. We have strong working relationships with a network of experienced counsel worldwide who work with us on clearance, prosecution, licensing, anti-counterfeiting, copyright and branding dispute matters. We also counsel clients on permissible comparative advertising and unfair advertising issues across a variety of media, as well as multicultural advertising and marketing concerns related to translation, transliteration, and local consumer perception.
In addition to trademark prosecution and strategic brand counseling, our group has successfully litigated trademark infringement matters over the past five years in a wide range of industries, including Internet destinations, leading-edge technology companies, retail and service markets. Moreover, major branding consultants come to us for advice on corporate and product naming, and we assist key players in the venture capital community with the management of their own intellectual property as well as that of their portfolio companies. We also offer our clients "in-house" training on a variety of cross-border and cross-cultural branding and copyright issues.
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